Many people do not understand the real value between social media and business. If you see that your Facebook page has 1,200 ‘Likes’, or that your Twitter account has reached 3,000 followers, and are content keeping it like that, without engaging, you’re one of them.
So what is the real value linking social media and business? The answer is simple; communication. Social Media should be used as a platform for two way communication, be it with the consumer, a potential prospect or fellow business. It is a tool to advise, communicate and resolve conflict, not to merely promote your services.
Many people disagree on the real value of a ‘Like’. I would much rather have 200 relevant ‘Likes’ on my Facebook page, with people engaging conversation and sharing content, than 1,200 people who have merely clicked a button for the sake of it. This is where many businesses fail on the social media front. Take some time to monitor the activity of your current fans. Look at what they are discussing online, what they are sharing with friends and try to use this information to engage debates. If you see a trend developing in your customers’ habits try to use this in your next marketing plan. Not only will this make it relevant; it will also show that you are actually listening to your customers, an act everybody appreciates.
On Twitter, use the search tool to find people discussing topics which relate to your business, instead of following an account merely for a ‘follow back’. This, in time, will lead to a much stronger value of followers, and as with Facebook, will lead to greater success for your business. Constant repetition of a hash tag in your tweets will allow bonds to be formed, as well as allowing you to separate marketing campaigns by the use of a specific hash tag. A very useful tool when used correctly.
Once you have understood the concept of Facebook and Twitter practice, not only will you find that your relevant ‘Likes’ and ‘Follows’ will increase, but so will your brand awareness and reputation. You will soon find that this is much more important than a deceiving number displayed in the left hand side of a Facebook or Twitter screen.
Photo by: Luc Legay